Dumb NY Times quote of the day:
"The typical fan can't tell you whether the Yankees are an Adidas team or a Coke team," said Bill King, who covers the businesses of Nascar and major league baseball for Street and Smith's Sports Business Journal. "Nascar fans know that Jeff Gordon is Pepsi. They make those connections."

It’s not that NASCAR fans are smart. It’s probably because the Yankees don’t wear uniforms with PEPSI writ large across their chests.