Friday, June 20, 2003

Logo No-Go or Maximum Hospitaliano?
Certain individuals have commented on how the delicious-looking slice of lasagna within the LasagnaFarm logo does not much look like lasagna. Several folks have remarked that it looks more like strawberry shortcake or -- and I will overlook the obvious cultural insensitivity here -- piles of poker chips covered in the blood and brain bits of a felled mobster. For the record, I think it indeed looks like delicious lasagna, slathered with delicious cheese and equally delicious sauce. In fact, looking at the logo, I am yearning for a piece of lasagna right now. (If I hadn't already had Indian food for lunch, I might go out in search of a piece.) But I will concede to those purists who point to the lack of well-formed waves of pasta, layered with ricotta and meat sauce as evidence of weak lasagna imagery. I'll admit that, in certain lighting, it may look sort of like "mock lasagna," with symmetrical piles of Ritz crackers, cream of mushroom soup, and some combination of salsa, ketchup, and Redi Whip. But that's it. Consider it a comment on lasagna if you wish; an abstraction born from the essense of lasagnaness writ, er, small. Whatever. It stays, deliciously yours.

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