Internet Market Research Reports Retooled to Fit the Mary-Kate and Ashley Olson AOL Teen Advice Column

JucyFrut85: I really want to be popular, can you show me how to meet expanding e-mail support volume cost-effectively while increasing customer satisfaction? Will I need to broaden my technology base? Which vendor should I choose? I'm like so upset about this.

Mary-Kate: That is such a great question! Jupiter projects the e-mail automation portion of CRM spending will increase dramatically between 2002 and 2008. You are so smart to want to tighten your e-mail operations without making your homeroom buds feel icky about their customer experience. Don't be afraid to try new technology! Be yourself! No one can make you feel bad about not having the latest natural language (NL) search functionality. No one, that is, except you. Choose a vendor who likes you for who you are, not for your capital expenditures. Remember, those whose technology spend is the greatest often end up miserable for choosing some vendor because he was popular, and he ended up being a real jerk!