Being Luddite Just for the Sake of It

A lot is being written and about this Honda ad, in which they built a Rube Goldberg-type thing (think the old game Moustrap). People are fawning over the fact that it was done without computer manipulation – that it was done IRL (i.e., in real life). But when it’s possible to re-create this thing in half the time with a computer, why is anyone amazed?

While it’s nice that they took the time to build a real scenario, I just wonder to myself, “If computers can do this so well that I wouldn’t be able to tell the difference between computer-made and real life, who cares which way it was done? They might as well have just done it the cheap and quick way – the result would be just as good.” Am I too much a product of the digital age? I don’t think so.